Typing Faster

October 27, 2009

30 Seconds Costs What?

Filed under: Marketing, the biz — petertypingfaster @ 5:00 am

Have you ever wondered how much it would cost to buy a 30 second advertising spot during your favorite show? Curious how much advertising money a popular prime time show rakes in?

Wonder no longer!

All averages were calculated using the agreed upon rates presented at the up fronts, so they may have shifted slightly depending on performance.

Other good news is that scripted shows are still commanding a premium price, filling out 9 of the top 10 spots, though the most expensive ad slots are going to Sunday Night Football.

Here’s the top ten list.

  1. Sunday Night Football – $339,700
  2. Grey’s Anatomy – $240,462
  3. Desperate Housewives – $228,851
  4. Two and a Half Men – $226,635
  5. Family Guy – $214,750
  6. The Simpsons – $201,920
  7. CSI – $198,467
  8. The Big Bang Theory – $191,900
  9. The Office – $191,236
  10. House – $183,298

Advertising rates for other notable shows:

  • Brothers & Sisters – $140,445
  • How I Met Your Mother – $145,106
  • CSI: Miami – $140,065
  • The Good Wife – $126,882
  • Modern Family – $130,388
  • Glee – $127,350
  • Flash Forward – $175,724
  • Private Practice – $175,450
  • The Mentalist – $140,940
  • Fringe $120,062

Advertising rates for Fridays are way lower, with most shows pulling in the $50K to $60K range. Dollhouse averages $56K.

And something that made me very happy. The Jay Leno Show only costs $50 – 65K, though since they’re doing it five times a week I guess it’s still making gobs of money.

Anyways, I found this interesting. Hope some of you do too!

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1 Comment »

  1. Very, very interesting man! Thanks for sharing this!

    Comment by Brandon — October 27, 2009 @ 7:46 am


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