Typing Faster

January 21, 2010

So About That Whole “The Kids Don’t Watch TV” Thing

Filed under: Future of TV, Stuff I Like — petertypingfaster @ 8:31 am

You know, all those folks saying that TV’s dying because kids today can’t tear themselves away from their computers / iPhones / Other-Next-Gen-Media-Platform.

Yeah. Turns out not so much.

Kids are consuming media at record levels but, surprisingly, the largest part of their diet is still TV…

…folks between the ages of 8 and 18 spend upward of 4-1/2 hours a day watching television programming, according to the Kaiser Family Foundation’s new study, “Generation M2: Media in the Lives of 8- to 18-Year-Olds.”

That’s up by 38% a day over five years ago.

Of course kids are more likely to watch their TV on other platforms than their older peers are, but it’s no where near as prevalent as we’ve been led to believe.

Indeed, roughly 59% of the television viewing was done in real-time, on traditional TVs, while the remaining 41% is either time-shifted, downloaded or watched on cell phones or computers, according to the study.

And of that 41% that’s consumed in other ways, I’m betting that time-shifting accounts for a significant portion of it (with downloading accounting for most of the rest).

There’s life in the old girl yet folks!

Here’s one other fascinating tidbit gleaned from that study, especially in relation to a couple of other discussions going on around the internet at the moment.

Researchers found the media exposure was higher with black and Hispanics in the sample, roughly 13 hours a day, when compared to 8 hours, 36 minutes for whites.

When it comes to watching television, black respondents watched 6 hours a day, Hispanics 5 hours, 2 minutes, while whites averaged 3 hours, 36 minutes.

Ethnic minorities are consuming more television than their white peers. Shouldn’t we be striving to cater to their interests rather than continue to show a strictly caucasian perspective?

Food for thought people. Food for thought.



  1. I wonder if we have a Canadian version of these stats??

    Comment by Brandon — January 22, 2010 @ 12:19 pm

  2. Weird to realize one’s response to this is “Thank God, kids are watching more TV than ever!”

    Comment by Jennica — January 23, 2010 @ 6:51 pm

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