Typing Faster

May 20, 2010

Now THAT’S a digital component!

Filed under: Future of TV, Marketing, Stuff I Like, the biz — petertypingfaster @ 6:37 pm

With the announcement of the new CMF guidelines, writers and production companies have been scrambling to come up with the now mandatory “Digital Media Component” of their TV shows. In reality this isn’t a very big change. Broadcasters have wanted producers and writers to come in with a digital component for years now, it’s just that now they’ve actually set those expectations down in writing.

In the four-plus years I’ve spent working in development I’ve had the (dis)pleasure of working on a lot of half assed new media components of traditional broadcast pitches. A lot of the time people will just throw together a crappy website and be done with it. Nothing cutting edge. Nothing interesting. Just do the bare minimum and move right along, after all, no one’s making any money off the web component of a TV show.

But every now and then I stumble across something that’s just plain cool. Something like Top Chef University.

From the Salon article where I first heard about it:

You’ve watched them whip up delectable dishes, and a soupcon of drama, in the Top Chef kitchen. Now, stars of the hit Bravo TV series are ready to school their fans: Pack your knives and go… online.

Top Chef University.com, formally launching this week, is designed to give users the experience of culinary school at their own pace, with 12 courses covering about 60 hours of content.

“It’s so unique because it’s truly a comprehensive program and it’s really the first of its kind,” says Nikki Cascone, Season 4 contestant and one of the instructors.

Instructors were picked with an eye to their time on the show. So, Cascone, known for her pasta, is teaching about pasta and grains. Richard Blais, the chef from Season 4 who favored cutting edge techniques like cooking sous vide, is teaching the advanced course that includes molecular gastronomy.

The program, which costs $25 a month or $200 for yearlong access, begins with the basics — knife skills, pantry stocking — and moves on to stocks, soups, vegetables, proteins and dessert before finishing up with global cuisine and advanced techniques

How great an idea is that? And a revenue generator to boot!


1 Comment »

  1. Brilliant!

    It moves the brand forward AND provides an intriguing service that moves at the user’s pace. Hrmmm I’d definitely be down for checking something like that.

    Cheers man!

    Comment by Brandon — May 20, 2010 @ 11:13 pm

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