Typing Faster

July 28, 2010

Old Spice Guy Single Handedly Turns Around Company

Filed under: Future of TV — petertypingfaster @ 9:44 am

There’s been a lot of skepticism about how much impact the Old Spice Guy’s viral video campaign would actually have in the real world. Naysayers would point to the fact that sales of Old Spice had been holding steady, or were even slightly down in the last quarter. Sure people may be watching the spots by the millions, but it doesn’t mean that they’re going out and buying the product.

Well, some recently released information throws some doubt onto the naysayers position.

According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent. “Our business is on fire,” Moorhead says. “We’ve seen strong results over all of our portfolio. That is the reward for the great work.”

I’m not surprised at all, and I’m sure the Old Spice Guy was confident that his mere presence would singlehandedly save the company. So does this mean we’re going to be inundated by similar campaigns in the near future?

I’m on a horse.

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1 Comment »

  1. That’s cool. I admit that I just kind of tossed that link with the sales being down out without really looking too much deeper into it.

    You know what other ads I really like? The Playstation 3 ads with fictional Vice-President Kevin Butler.

    Comment by jamesnadiger — July 31, 2010 @ 11:51 pm


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